What gets Twitter users more excited than a year’s supply of Wendy’s chicken nuggets? Apparently cold, hard cash.
The most retweeted tweet of all time now belongs to Yusaku Maezawa, a Japanese billionaire behind the e-commerce company Zozotown. His message to the Twitterverse promised 100 winners a chance to win a piece of 100 million Japanese yen, or about $920,800, if they retweeted him.
Maezawa said his promotion on Twitter was a show of gratitude after Zozotown sold 10 billion yen worth of merchandise during its New Year’s sale. His message has been retweeted more than 5.6 million times. He said that he would contact the winners through direct message.
Twitter confirmed that Maezawa’s post is now the most retweeted message on the platform and that the tweet is considered a “contest/sweepstakes” ad and is allowed on Twitter.
Zozo Inc. did not immediately respond to a request for comment.
Maezawa is not only a high-profile entrepreneur: He is also slated to be SpaceX’s first tourist to pay for a trip around the moon. Last year, at an unveiling at SpaceX headquarters in Hawthorne, California, Maezawa announced that he had bought every seat on SpaceX’s inaugural flight to Earth’s satellite, scheduled to embark in 2023 and take about a week. Maezawa said he would invite up to eight artists to join him on his journey to the moon, leading to the creation of artworks “to inspire the dreamer in all of us.”
Maezawa has more than 6 million followers on Twitter.
The new champion of retweets ousted the former record holder, Carter Wilkerson. In 2017 the then-16-year-old kicked off a viral attempt to get Wendy’s to give him free chicken nuggets for a year. Wilkerson’s tweet earned more than 3.5 million retweets. Carter did not immediately respond to a request for comment on his drop to No. 2.