LOL, Facebook building meme hub to woo teen users

LOL, Facebook building meme hub to woo teen users

LOL, Facebook building meme hub to woo teen users

Comments Off on LOL, Facebook building meme hub to woo teen users

Facebook wants to bring back its young users and what better way than Gifs and memes to do so. The social media giant is working on a whole new section called LOL that will have bone-tickling memes and GIFS that can be used to share on the platform.

LOL is currently under tests. According to TechCrunch report, company is currently testing LOL with 100 high school users with the consent of their parents. The company has asked these users to sign a non-disclosure agreements to do focus groups and one-on-one testing with Facebook officials.
Will LOL be a standalone app or a section in the main app? As of now it is unclear if Facebook will launch LOL as a standalone app or as a feature within the main Facebook app but what is confirmed until now is that it is currently being tested amid a small number of users.

Like the Instagram feeds, the content on LOL is also categorised into categories like “For You,” “Animals,” “Pranks” and more to help users find content based on specific categories. The content comes from various meme pages available on Facebook which are already quite popular amid users. These videos are small clips which when clicked by the user takes up the entire screen. Users can fast-forward through different section similar by tapping on the screen like WhatsApp or Instagram Stories.

Users can rate these video at the end using set of LOL reactions- Funny, Alright and Not Funny. Share button is also available. Users can also upload videos or paste in a URL to submit videos to LOL.

“We are running a small-scale test and the concept is in the early stages right now,” a Facebook spokesperson confirmed the website.

Facebook’s popularity is dwindling especially in the last one year. According to a study from the Pew Research Center, teens and young adults in the US are leaving Facebook for other social media sites like Instagram and Snapchat. The study reveals that only 51 per cent of teens aged between 13 years- 17 years use Facebook in the US. This is a sharp decline from 71 per cent who said they used Facebook in the Pew Research Center’s 2015 study. Only 10 per cent of teens said they used Facebook while a total of 35 per cent teens said they used Snapchat, 32 per cent on YouTube and 15 per cent on Instagram.

[“source-indiatoday”]

Lili

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